Malaysia’s Mobile Gaming Industry Poised for Explosive Growth in 2022

The mobile gaming landscape in Malaysia is changing rapidly. With more people turning to mobile devices for entertainment, it’s important to stay on top of the latest trends and statistics. Here, we’ll look at the current state of mobile gaming in Malaysia and how that may change over the next few years. 

Mobile Gaming Market Share 

In recent years, the mobile gaming market share in Malaysia has been steadily increasing year over year. As of 2021, it was estimated that mobile gaming accounted for about 25% of all gaming revenue nationwide. 

This figure is expected to grow to 40% by 2022 and even higher by 2023 due to new players entering the market and existing players upgrading their devices or downloading more games. 

Mobile gambling offers a number of advantages for gamblers in Malaysia. These advantages include convenience, affordability, versatility, and accessibility. Convenience means that gamblers can play anytime and anywhere they want without having to worry about travel time or physical location. 

Affordability means that gamblers can save money on travel costs associated with traditional casinos and still enjoy the same level of entertainment value. Versatility means that gamblers can choose from a wide variety of best mobile games, including mobile slot games in Malaysia, roulette, blackjack, baccarat, poker, keno, and more. 

Finally, accessibility means that gamblers can access all these great games from their mobile phones or tablets without having to download any software or apps. 

Preferred Platforms 

Android-based devices are still the most popular platform for playing mobile games in Malaysia. Over 70% of gamers prefer these devices due to their affordability and easy access to Google Play Store apps. 

Other popular platforms include iOS devices (14%) and PC/Console (15%). It’s important to note that these figures may change as more people begin using other types of platforms such as VR headsets or consoles. 

Malaysian gamers tend to play more during weekends than on weekdays. On average, they spend roughly 2 hours and 15 minutes per day playing their favourite mobile games. This figure is expected to increase as more people have access to smartphones and other devices with which they can play their best mobile games on. 

In terms of spending habits, most Malaysian gamers tend to purchase virtual items such as coins or customizations for their characters rather than paying for the full version of a game. This habit is mainly driven by affordability issues as well as restrictions imposed by some countries on certain types of purchases made within certain gaming apps. 

It’s also worth noting that Malaysian gamers are becoming much more engaged with esports tournaments and live-streaming channels dedicated solely to gaming content. In fact, one out of every three Malaysian gamers keeps tabs on various esports events taking place around the world. 

This trend is expected to continue gaining momentum over the next few years as more people become aware of what esports tournaments have to offer them. 

Most Popular Genres

As the mobile gaming industry continues to expand, it’s important for gamers to understand the trends and preferences that drive the industry. To help inform those decisions, we’ve compiled the latest data on the most popular genres among Malaysian gamers in 2022. 

1. Role-Playing Games (RPGs) 

Role-playing games (RPGs) remain the most popular genre among Malaysian gamers, with nearly half of all downloads coming from RPG titles. RPGs typically involve character customization and story progression, giving players an immersive gaming experience. 

The popularity of RPGs is also driven by their replayability; once a game is completed, players can start again with new characters or strategies to explore different outcomes. 

Recently, RPGs have become increasingly diverse in terms of setting and narrative; ranging from fantasy-adventure titles such as Final Fantasy VII Remake to post-apocalyptic survival games like Fallout 4. 

2. Action/Adventure Games 

Action/Adventure games are another popular genre among Malaysian gamers, accounting for 17% of all downloads in 2021. Action/Adventure titles typically combine elements of action and exploration with puzzle-solving and narrative-driven gameplay. 

These mobile games are often set in open-world environments that allow players to explore the game world at their own pace while taking on missions or side quests; examples include Grand Theft Auto V, Red Dead Redemption 2, and Assassin’s Creed Odyssey. Action/Adventure games are particularly popular among older gamers due to their complexity and immersive storylines. 

3. Puzzle Games 

Puzzle games account for 13% of all downloads in 2021 and are a favourite among casual gamers due to their simple mechanics and short playing times. 

Popular puzzle titles include Candy Crush Saga, Bejeweled Blitz, Wordscapes, and Color Switch; these titles often feature match-3 mechanics or brain teasers that require quick thinking and problem-solving skills to progress through levels or complete objectives within a time limit. 

Puzzle games have recently seen an increase in popularity due to their accessibility, allowing even novice gamers to pick up the basics quickly while still offering more experienced players challenging gameplay options. 

4. Gambling Apps & The Future of Mobile Gaming 

Finally, one area where mobile gaming has seen success is gambling apps such as online casinos and sports betting apps. These types of apps allow users to place bets on their favourite casino mobile games or sports teams while they are on the go. 

This trend is likely to continue into 2022 as more people become comfortable with gambling online through their smartphones or tablets. To capitalize on this trend, game developers should focus on creating innovative gambling experiences that offer unique features such as live streaming or virtual reality technology so players feel like they’re truly part of the action. 

Additionally, developers should look at ways to make their apps more secure so users feel safe when placing bets through them.  

It’s clear that mobile gaming has become increasingly popular in Malaysia over the last few years – especially when it comes to role-playing (RPG), action/adventure, puzzle, and gambling genres! 

As a gambler entering 2022, it will be important for you to stay up-to-date on the latest trends so that you can make informed decisions about which mobile game genres best suit your tastes and preferences!

Impact of COVID-19 

The global pandemic has had a significant impact on many aspects of life, including the gaming industry. A survey conducted by App Annie revealed that there was an increase in downloads and usage of mobile games during 2020 as people turned to these digital forms of entertainment to help pass the time while stuck at home. 

In Malaysia specifically, a 2020 study showed that mobile gaming penetration rose from 88% to 95%, with most gamers preferring casual games such as Candy Crush Saga and Subway Surfers. 

Growth Predictions 

As mentioned above, the mobile gaming market share in Malaysia is expected to continue growing over the next few years for several reasons. 

1. Purchase of Smartphones

First of all, many people are buying smartphones on a regular basis as technology continues to advance at a rapid rate. This increases the number of potential customers who have access to online gambling services through their phones or tablets – which means more opportunities for gambling companies and game developers alike! 

2. Rise of E-Commerce

Additionally, as more people become comfortable with using their phones for everything from shopping to communication to entertainment purposes (including gambling), there will be more demand for high-quality mobile gaming experiences – further driving up the overall market share of mobile gaming in Malaysia over time. 

Future Challenges 

Of course, there are several challenges that must be addressed before this growth can be realized. For one thing, game developers need to ensure their products meet local regulations regarding gambling laws and responsible gaming measures so they can maintain compliance with government bodies. 

Additionally, many Malaysian gamers are still using older generation devices that have slower processors and lower resolution displays than modern models; this means game developers must work harder to create titles that are optimized for these devices while still providing an enjoyable experience for players. 

Finally, it is also essential for developers to pay attention to customer feedback so they can tailor their products accordingly and keep up with changing trends in order to remain competitive in the ever-evolving mobile gaming landscape. 

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